Guidelines

The Take a Step brand is more than just a name, a product, or a logo. It represents a vision, a set of values, attributes, and design principles. It reflects the heart, soul, and spirit of our organisation and our people. A brand is how our users/customers experience all the above at every touchpoint.

The brand aims to be a friendly and visually appealing way to communicate who we are and what we do. Our attitude and philosophy are all bundled up in a mix of words, images, colours, and type.

This is how we show the world what Take a Step is and what we do. It’s essential that we use all the tools in our brand’s toolkit consistently. You can find all you need to know about our brand voice and visual identity right here. If you ever have any doubts, don’t hesitate to refer back to these guidelines and the links within it.